Google Analytics for Developers: Way Beyond the Pageview

Google Analytics is more than just page views. As developers, we can use it to measure how our users actually use our apps and use that data to figure out how to make it better. It’s free and best of all, you can do all of this with less than 3 lines of code.

The presentation is about 45 minutes long and the Q&A session ran 15 minutes.

Topics:

  • User flow analysis
  • Google Analytics vs Mixpanel
  • Discovering user drop off
  • Analyzing user engagement with event tracking

Resources:

This presentation was made at PhillyRB on Jan 15, 2013.

Related Links:

  • Gattica : My Ruby wrapper for Google Analytics API
    • Uses Google Analytics API v2.
    • Basic Authentication. (No OAuth support)
    • Simple but kind of old now.
    • I’ve moved over to using my “simple” API wrapper for my needs.
  • Legato : Ruby wrapper for Google Analytics API by Tony Pitale
    • Currently maintained.
    • Uses Google Analytics API v3.
    • OAuth2 support
    • Define a class for creating reports
  • Garb : Ruby wrapper for Google Analytics API by Viget Labs
    • Not maintained?
    • Uses Google Analytics API v3.
    • OAuth2 support?
  • Google Analytics API documentation

My gist fits my use case. It’s small and reduces my dependencies. But, if you’re looking for my recommendation for your projects, I would personally go with Legato.

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